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fontasticThis article explains the importance of embedding or flattening your fonts. It also helps to explain the problems that can arise when this is not done and gives advice on how to get around this.

What can happen if fonts aren’t present?

Chances are, when creating your document, you have used the fonts you have on your computer. But if this document then gets opened on a computer that doesn’t have these fonts, they will be substituted. At best this can lead to the fonts being made bold, or larger or having the layout changed. However the worst case can lead to the font being substituted to symbols. These issues are more likely to occur when the fonts used aren’t a common font.

How to Avoid Problems with Fonts
One of the better ways to remove this issue is to either flatten or embed your fonts. This will then make them part of the document. You can also convert the fonts to curves.

Saving as an image?
If you save your file as either a jpeg or a tiff file, also referred to as a raster file, then your fonts will become part of your image. You will find that your document is harder to edit later on but it does mean that you can use your custom fonts without issue. This is the same if you convert your artwork to curves.

This is commonly for pdf files and will depend on the licensing laws for the fonts you require. Most design packages will give you the option to embed your fonts. By selecting yes your fonts will be packaged into the document and will then display correctly on other computers.

Converting to Curves?
This means switching the fonts from letters to shapes. As mentioned before it does make your document a lot harder to edit but it will protect your fonts and keep them as intended.


Getting Letterheads Right

Your letterhead says more about your business than you know. It’s your masthead, the official image of your company, its an insight into your company. Get it wrong and you look unprofessional or worse, like a rogue trader.

Here are some tips to make sure your letterhead says what you want it to and what it needs to.

Legal requirements
Most people use their lettterheads to further advertise their business or organisation, but don’t forget there are some things you have to include on your letterhead to meet legal requirements.

These depend on your company structure.

Sole traders:
– You must include the full company trading name and address.
– You must also include your name if it is different from your company’s trading name.

– Include the full company trading name.
– You must include the names of all partners, or a place where this list is available if there are many.
– The address of the main office for correspondence.

Limited Companies:
– Include the full company name
– You must include the company registration number and place of registration.
– You must also include the registered address, and the business premises address if these are different.
– You don’t have to list the Directors, but you must include either the names of all directors or none, not a partial list.

VAT Registered companies, regardless of structure:
– You must list your Vat registration Number.
– You must also include your VAT Registered office address.

One of our regular customers rang the office this morning wanting to cancel their leaflet printing order. They we’re working to a tight budget and decided it would be cheaper to print 250 A5 leaflets using a HP inkjet printer they have in another department.

What they hadn’t considered was the true cost of inkjet printing. recently came across a test report in Computer Active Magazine which found that the average cost to print just one A6 colour photograph using a desktop inkjet printer was a whopping 45p each! On that basis, had the customer gone ahead and printed their own leaflets, it would have cost them £167 more than if they’d left it to us.

After reading the Computer Active report, the customer had a rethink and decided they didn’t want to cancel their order after all. Cheers Computer Active!

Many people are making the mistake of assuming web-based solutions are the modern answer to all advertising and marketing issues, even daring to utter that the print medium is dead; the simple response to this? It isn’t. You will ignore and disregard traditional methods of communication at your own peril. We are being a little controversial today, find out why we are declaring that Print advertising is the way forward!

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Leaflets have many uses but one of the most popular is a door-to-door leaflet drop. When creating leaflets your designer will work to ensure they are eye- catching, the message is clear and that the call to action is obvious. So, here are our top tips for an eye-catching, attention-grabbing leaflet!

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