QR (Quick Response) Codes are matrix barcodes which can be read by QR enabled barcode readers and smart phones. Originally invented by Toyota in 1994 to track vehicles during the manufacturing process, they are now cropping up in print and television advertising across the globe. You should start using them to boost your marketing and advertising efforts!
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“All great enterprises move forward in a recession and the weaklings move backward. The dumbbells cut back on advertising. The smart people don’t.” Ed McCabe, Founder of Scali, McCabe & Stoves ad agency.
The dreaded “R” word. At first we denied we were entering recession, until it took hold and held us firmly in its grip. Now some experts fear we may be entering a “double-dip recession”, where everyone has had to admit, we’re feeling the pinch. How long will the recession last? What is a recession? And should you cancel your marketing plans, batten down the hatches and ride it out?
Printing experts love to dream up weird and wonderful names for even the most basic print processes. So, we’ve compiled a list of regularly used printing terms to make sure you’re in the know.
