“All great enterprises move forward in a recession and the weaklings move backward. The dumbbells cut back on advertising. The smart people don’t.” Ed McCabe, Founder of Scali, McCabe & Stoves ad agency.
The dreaded “R” word. At first we denied we were entering recession, until it took hold and held us firmly in its grip. Now some experts fear we may be entering a “double-dip recession”, where everyone has had to admit, we’re feeling the pinch. How long will the recession last? What is a recession? And should you cancel your marketing plans, batten down the hatches and ride it out?